Five phases. The same on every project.

You should not have to guess what happens after you pay. This is the whole path, from a first brief to the day you can edit the site yourself.

5 phases · 3 engagement models · 40 / 30 / 30

On this page

Phases

  1. 01

    Brief

    What we do
    We agree the goal, the audience and the scope.
    What you get
    A written scope and a content checklist.
    What we need from you
    Your goals, existing material, and one person who can decide.
  2. 02

    Plan

    What we do
    We set dates and milestones and name your contact.
    What you get
    A timeline with milestone dates.
    What we need from you
    Confirm the dates and send access to anything we will work in.
  3. 03

    Design

    What we do
    We design, show you, and revise.
    What you get
    Designs you can review, with two revision rounds.
    What we need from you
    Feedback in one consolidated list per round. The design approval triggers the 30% milestone.
  4. 04

    Build

    What we do
    We build a working version.
    What you get
    A link to test, and a list of what we fixed.
    What we need from you
    Content in final form, and your test feedback.
  5. 05

    Launch

    What we do
    We run the final checks, take the last payment, go live and hand over.
    What you get
    The live site, your files and access, and a session on how to run it.
    What we need from you
    Payment of the final 30%, before go-live.

Each package states its own turnaround. The clock starts at kick-off, and assumes feedback and content arrive when we agreed.

Engagement models

Fixed package.

A set scope for a public price. Paid 40 / 30 / 30. Best when you know what you need.

Monthly plan.

Care and SEO. Billed monthly. Care is rolling with 30 days' notice. SEO has a three-month minimum, then 30 days' notice.

Custom.

For work outside the packages. We scope it with you and give a fixed price before we start. The same phases, milestones and revision rounds apply.

Payment milestones

40% at order.Your deposit starts the work. It is due at checkout.

30% at design approval.You approve the design in writing. We invoice this step and begin the build.

30% at delivery.Due before go-live, once you have seen the finished work.

Monthly plans: the first month is due at checkout.

If you cancel before kick-off, we refund the deposit in full. See the refund policy.

Revisions and what counts as one

Two revision rounds per milestone are included.

A round is one consolidated list of feedback from you, and one round of changes from us.

What counts as a revision.

Changes to wording, colour, spacing and layout inside the agreed scope.

What does not.

A new page, a new feature or a new direction. We quote these before we do them, and you decide.

More rounds.

Extra rounds are quoted at an hourly rate we state before we start.

Tools we work with

Design

  • Figma
  • FigJam
  • Illustrator
  • InDesign
  • Maze
  • Storybook

Build

  • Astro
  • Next.js
  • WordPress
  • Webflow
  • React Native
  • Flutter
  • Supabase
  • Firebase

Commerce

  • Shopify
  • WooCommerce
  • PrestaShop
  • Stripe
  • Klaviyo

Growth and care

  • Google Search Console
  • GA4
  • Ahrefs
  • Screaming Frog
  • Looker Studio
  • Cloudflare

Tools are named as the ones we work with. They are not partner badges.

Ready to start? Pick a package.

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