A dashboard people open on purpose.
The brief
An imaginary small firm keeps its money in three places and its overview in a spreadsheet. It wants one screen that tells the owner where the business stands.
The challenge
Most dashboards show numbers and stop. The owner then has to work out what matters. A screen that people open weekly has to answer one question: what do I do next?
The approach
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Callout one: the runway.
One figure leads the page: how many weeks the business can run at its current pace. Everything else is smaller.
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Callout two: the next actions.
A short list under it: invoices to chase, bills due this week. Each item has one button.
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Callout three: the forecast strip.
The next twelve weeks on a single line, so a shortfall is visible before it arrives.
Design targets
Aim: the next action is visible without scrolling.
Aim: one primary figure per screen, so nothing competes with it.
Aim: every chart has a plain sentence that says what it means.
Concept project
This is a concept project. No client, no results.
Related service
UI/UX & product design
from €3,000 excl. VAT